This was the section of TheLoop.com.au's explainer video that I was assigned to do. The video was a collaborative animation project, produced by The Explainers (Sydney). Several animators, photographers, designers and creatives created different sections to be later pieced together in post by The Explainers.
The palette was to be limited to The Loop's branding colours (which I love).
I designed custom typgraphy, starting with sketches before moving into Illustrator and later Cinema 4D and After Effects. The geometric shapes within the typography were mostly painstakingly hand keyframed, despite the short duration of the shots.
The full final animation is viewable here: